Incorporate a serum into your beauty routine
In just a few years, serums have become an indispensable part of our facial beauty routines. Whether you're looking for an anti-aging, moisturizing, mattifying, firming or anti-wrinkle serum, you're sure to find the formula that's just right for you. A true concentrated skin care product, the serum's light, fluid texture penetrates deep into the skin's various layers.
What is a serum used for? What's the best texture for my skin? How do I choose one? How do I apply it? Whether you have young or mature skin, find out what you need to know about serums and how to use them.
WHAT IS A FACE SERUM?
Generally speaking, serums provide additional benefits to your usual day and night creams. Thanks to their concentrated formula and rapid penetration into the various layers of the epidermis, serums combat the very problems that your skin suffers from and which cannot be treated by creams alone .
Creams, on the other hand, form a sort of shield, a protective layer against aggressions. It's also worth bearing in mind that serums contain on average three times more active ingredients than creams, making them the perfect ally in the quest for beautiful skin!
WHY USE A FACIAL SERUM?
The purpose of a serum is not simply to beautify or moisturize the skin. It has a deep action on skin cells, reinforcing the efficacy of creams used on a daily basis, while preparing the epidermis to receive skincare products. Discover the benefits of a rebalancing and revitalizing serum with IUM Plumping Serum.
But how do you know if you need a serum? Simply observe your skin. If you notice a lack of radiance, tightness or imperfections despite your skincare routine, an intensive treatment will certainly prove beneficial.
HOW TO APPLY A SERUM
The serum is applied in the morning and/or evening to perfectly clean, dry skin. To apply the serum correctly, follow the steps below:
- Cleanse your skin with a suitable product, then gently pat dry with a towel.
- Serums are often sold in pump or pipette bottles for regulated distribution. Drip a few drops into the palm of your hand. You can also heat the product.
- Work the serum into the skin using small circular movements all over your face. For best results, the serum should be applied with gentle pressure from the nose towards the contours of the face.
- Wait a few minutes before applying a moisturizing cream adapted to your skin's specific needs, as all serums, rich in active ingredients, need time to penetrate the epidermal layers and act deep down.
CAN SERUMS BE COMBINED?
Would you like to erase a few acne pimples, pigment spots or superficial wrinkles all at once? It can be tempting to apply several serums simultaneously to correct different types of skin blemishes.
However, it is not advisable to combine these highly concentrated products because of the increased risk of intolerance, unless specified by the brand. If you wish to treat several skin problems, you can use a multi-purpose perfecting serum or alternate several products, for example: an anti-wrinkle serum in the morning and an anti-imperfections serum in the evening.
OUR ADVICE:
Use a jade stone massage roller, ideal for promoting serum penetration, stimulating skin microcirculation and relaxing facial muscles!
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